TL;DR
- A new business line, built in a weekend. Nursa Study, a net-new product for nursing students and colleges, went from prototype to product in a single weekend, and now has paying enterprise customers.
- Lovable used wall-to-wall across the business. CEO went all in, encouraging Nursa's 200-plus employees to use Lovable, calling it an opportunity for everyone to redefine their careers.
- Major SaaS contracts identified for retirement. With every department from finance to design empowered to build their own solutions, Nursa has identified dozens of SaaS contracts it no longer needs.
When a patient needs care, every minute a hospital spends searching for a nurse to fill a shift is a minute too long. Nursa was founded in 2019 to close that gap, replacing the slow, manual process of phone calls, staffing agencies, and paperwork with a technology platform that was built to put a nurse at the bedside of every patient, and now connects over 5,000 facilities directly to 500,000 nurses and caregivers who are ready to work.
As VP of Product, and one of the company's first hires, Nenad Ivanovic saw first-hand the immediate demand for Nursa's products. Customers weren't just adopting the platform. They were pushing for more of it, requesting new features, new product lines, and capabilities that stretched a lean product, design, and engineering org to the limits. That constraint sent Nenad looking for a solution. What he found in Lovable didn't just change how Nursa builds software. It changed how the company operates.
One weekend to build a new business line
With more than a decade of experience across UI/UX design, product, and architecture, Nenad knew exactly how much time and money it took to turn an idea into something real. Even the smallest ideas required ten people and weeks of alignment before anything got built.
Convinced there had to be a better way, Nenad immersed himself in research as AI coding tools began to emerge. He tested every platform he could find simultaneously. Nothing worked the way he needed until Lovable shipped multi-agents.
When I saw what Lovable could do, I thought: this is not vibe coding anymore. It's software engineering.
Nenad put Lovable to the test with the most ambitious project he could find. Schools had been calling Nursa for months. Emailing. Showing up at the office. The question was always the same: did Nursa have a version of the platform for nursing schools?
Nenad gave himself one weekend and a single challenge: can I build this myself? He put the same prompt in 10+ vibe coding platforms. The results were immediately clear: Lovable was the best product by a landslide. By Sunday night, he had a working MVP and called his CEO, Curtis Anderson, to show him.
When my CEO saw what I'd built, he was very impressed. I showed him an interactive shift scheduler, a fully built portal for nursing students and university admins, and a credentials tracking dashboard. This wasn't a prototype. It was a finished product we could have shown to a university the next day.
Curtis spent the following days on a family trip, largely unreachable, thinking through what he'd seen, and what it meant for the company. It certainly illustrated a step function of progress in the way AI was advancing. When he came back, he had made a decision: Nursa was going all in. Every one of the company's 200+ employees would get the chance to use Lovable. This was an opportunity for everyone to redefine their careers. Curtis Anderson, Nursa CEO said:
If one person could build that in a weekend, what was the rest of the company capable of? With Lovable, the constraint is no longer resourcing, it's imagination. It has changed how we operate.
From MVP to enterprise platform
After the call with Curtis, Nenad spent two weeks turning Nursa for schools into an enterprise-grade product: Nursa Study. The demand was immediate.
When he brought the product into universities for feedback, he realized an unexpected benefit of building in Lovable: he could immediately implement customer feedback. Customers shared feedback in one meeting and Nenad shipped the changes before the next one.
He remembers one instance where a school flagged a compliance requirement for full WCAG accessibility standards during a Friday meeting. He had it built by Monday. "For a decade, I'd present an idea, get great feedback, and come back six months later with the implementation. Now I come back the same day,” said Nenad. “Clients kept saying, wow, your team is really good, how did you address our feedback so fast? Lovable was an actual superpower for our small team.”
What began as a weekend experiment is now a live, enterprise-grade platform. A business line that didn't exist before became one of Nursa's most significant new directions, contributing to their continued growth in revenue.
Engineers now asking for Lovable
Nursa Study made one thing obvious: if new ventures were moving at this speed, the core platform, built over seven years, needed to keep up. So Nenad and his team used Lovable to accelerate the core platform rebuild, helping deliver it in seven months. Twelve times faster.
That speed became the new baseline. Instead of long back-and-forth over requirements documents and design mockups, teams build working prototypes and hand engineers something to react to directly in Lovable. Ideas that once took weeks to communicate get tested in hours. Nenad said:
My engineers started coming to me asking me to build prototypes in Lovable first. They would tell me: I don't understand you, go build it in Lovable and send it to me, and I will see it in code.
The result is faster alignment, less ambiguity, and a much more fluid handoff between product, design, and engineering.
Now subject matter experts build their own tools
This shift isn't just happening within the product, design, and engineering organization. The entire company is now thinking differently about software. From the CEO to the Sales team to Finance and beyond, all 200 employees are encouraged to build with Lovable.
Ryan Moyes, who works in credentialing and compliance, built an internal tool for colleagues to verify licensing and compliance information. He embedded a browser directly inside the application, an approach that surprised Nenad, who said he would never have thought to try it because it seemed so complex. Nenad said:
In the previous world, what Ryan built would have been six months of work and half a million dollars.
Ryan isn't alone. Josh Richards, in finance and accounting, built five internal financial tools himself and replaced two paid software subscriptions in the process. When Nenad checked in, Josh told him he no longer needed the product team's support at all. "He came to me and said, I don't need help anymore. I just built it myself in Lovable."
That pattern is emerging across the company. Employees with deep domain expertise are solving their own problems, no engineering resources or paid software required. For Nenad and his team, the savings have been clear:
We're in the process of retiring 10 other SaaS systems after seeing what's possible with Lovable.
What's next
This is just the beginning for Nursa. They have doubled down on their mission to build innovative products that put a nurse at the bedside of every patient in need all using the most powerful tools available. And they're not going back.
Curtis, Nursa's CEO, is now single-handedly building a new external product in Lovable set to launch in the coming months. Nenad, who once needed to rally a team of ten to move a single idea forward, is now watching his CEO ship his own code again.
We are not the same company. Anyone can visualize an idea and build it. For the nurses and patients who depend on us, that speed matters.
