London has been part of Lovable from day one. Today, we're officially opening our first office here: our second engineering, product, and design hub after Stockholm, with teams across every function.
London is one of the world's greatest talent hubs, with one of the most ambitious tech ecosystems in Europe. The UK also has one of Lovable's most active communities. Being here puts us closer to the people building with Lovable and the people we want to build what's next with.
From day one to building what's next
Every time you build with Lovable, you're using something designed in London. Our design team, led by Nad Chishtie, has been rooted here from the very start.
We're now 70 people in London, and we plan to grow to 100 by the end of the year. Core parts of Lovable are already being built here. Teams work across AI research, growth and enterprise engineering, forward-deployed engineering, security, infrastructure, and design—alongside go-to-market, marketing, people, and finance.
London is the base for some of Lovable's most experienced engineers, including the team behind Radish AI, which we recently acquired to scale our work on agents and infrastructure.
What the UK is building with Lovable
The UK is Lovable's third-largest market globally by paying active users, and one of our most founder-heavy. Established companies are also building with Lovable, from UK-based ElevenLabs and PortSwigger to global brands like NVIDIA, Adidas, and JLL.
At the plant-based nutrition company Huel, around 300 employees have built more than 200 internal projects with Lovable across retail, operations, and supply chain. By replacing off-the-shelf tools with their own, they've cut more than £85,000 in annual SaaS spend.
HLB, one of the world's largest accounting and advisory networks, is using Lovable to build its own branded internal hub, from a global design system to dashboards and collaboration tools, with a compliance manager and a business performance app underway.
Many UK founders build with Lovable not just for themselves, but for their clients. J&T Promotions started out building websites while its founders were still at university. In under a year, it grew from 30 clients to more than 550, and from two part-time founders to a team of 15. Today, it builds booking systems, CRMs, and invoicing tools for clients, plus the internal platform that runs nearly every part of its own business.
Shahez Shwana, Group Product Manager, Paymentology:
Seeing is believing, and Lovable has given that expression a whole new meaning for us at Paymentology. It empowers our product managers and domain teams to turn ideas into tangible experiences faster than ever before, moving from concept to production-ready capabilities with greater speed and autonomy. From roadmap visualisation tools to fully integrated portal applications, Lovable is changing how we innovate, collaborate and bring new capabilities to life.
Globally, people have created more than 70 million projects with Lovable, with more than 1.2 million new projects each week. Lovable-built projects see over 900 million visits every month.
Build with us
We're building a London-based team with high talent density. If you want to work alongside exceptional people on problems that matter and help shape how software gets built, join us.
And if there's a product, internal tool, or business you believe should exist, start building it with Lovable.
