TL;DR -
As Head of Community, you will turn Lovable’s global builder ecosystem into a measurable driver of activation, retention, and brand strength. You’ll define and execute a global community strategy aligned with company-level growth targets, build and scale structured programs (Ambassadors, Campus Leaders, flagship events), and create tight feedback loops between community and product. If you have experience in PLG or community-led growth, love working with technical builders, and want to lead a high-impact team at a category-defining company, this role is for you.
Why Lovable?
Lovable lets anyone and everyone build software with plain English. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
The Role
As Head of Community, you will define and lead Lovable’s global community strategy as a core growth and retention lever for the business. This role sits at the intersection of product, marketing, growth, owning community as a measurable driver of activation, retention, expansion, and brand equity.
This is a player-coach role. You will architect the strategy, build programs from 0→1, and establish the operating model for how community directly contributes to revenue and long-term customer value. You’ll manage and grow a team while personally driving high-impact initiatives in the early stages.
You’ll report directly to the Head of Marketing and work cross-functionally with Growth, Product, Sales, and Brand to ensure community initiatives are tightly aligned with company-level growth targets and measurable business outcomes.
Key Success Metrics:
% of new users activated via community touchpoints (community → product activation rate)
30/60/90-day retention rate of users engaged in community vs. non-engaged users
Conversion rate from non-Lovable community members to active Lovable users
Expansion revenue influenced by community programs
Participant retention and activation rates within structured community programs
What You'll Do
Community Strategy & Market Expansion (35%)
Define and execute Lovable’s global community strategy aligned with revenue, retention, and growth targets (both online & offline)
Expand Lovable into new geographies and segments through community-led initiatives
Build the operating model, tooling, and infrastructure required to scale community globally
Establish measurement frameworks directly linking community activity to activation, retention, expansion, and revenue
Create structured feedback loops between community and product to influence roadmap and improve user experience
Community Programs & Events (30%)
Build and scale Lovable's community programs including Ambassadors, Champions, Campus Leaders, and future initiatives
Own end-to-end event strategy from ideation to execution: hackathons, workshops, meetups, and flagship moments (e.g., World Hackathon Tour, SheBuilds)
Track event ROI including attendance, participant activation, conversion to paid, and brand impact
Manage event budgets, sponsorships, and in-kind support (credits, swag, resources)
Partner with external organizations, universities, and companies to host community-led events globally
Community Engagement & Content (25%)
Develop content strategies that showcase community wins, user stories, and builder spotlights
Drive daily community engagement across Discord, social platforms, and online forums
Create systems for community-generated educational content (tutorials, courses, templates)
Team Leadership & Cross-Functional Collaboration (10%)
Hire, mentor, and manage a team of community managers
Partner with Product Marketing on launch activations, customer stories, and positioning insights from community
Collaborate with Growth on community-led acquisition and activation strategies
Work with Brand and Social teams on community content amplification
Align with Customer Success and Sales on enterprise community engagement opportunities
Who You Are
Must-Haves
A proven track record of building and scaling programs from 0→1 in Growth, Product or Community roles
Experience with PLG or community-led growth motions in high-growth tech environments
Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of builders
Execution-oriented with strong project management skills—you ship fast, iterate based on feedback, and drive results
Data-driven approach to community strategy with ability to set KPIs, analyze performance, and optimize programs
Experience managing teams and mentoring community managers
From the community—ideally you've been an active participant or leader in developer, tech, or builder communities yourself
Nice-to-Haves
Experience in the AI/ML, no-code, or developer tools space
Previous experience at a high-growth startup (especially during rapid scaling phases)
Background in event production or large-scale hackathon organization
Familiarity with community platforms (Discord, Slack, forums) and community analytics tools
Content creation skills (writing, video, social media)
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.