A lot of marketing teams are trying to figure out what “AI-native” actually looks like in practice.
For us, it hasn’t meant adding AI to a workflow we already had. It’s meant rebuilding core marketing work so it’s owned and operated directly by the team, without waiting on engineering, without duplicating content across tools, and without starting from scratch every time.
Here are concrete ways your marketing teams can get started building on Lovable on there path to becoming AI-native.
Branded landing pages
If every new campaign page requires a ticket, start there.
With Lovable, you can build and publish landing pages directly using approved components from your design system or by referencing an existing on-brand project through cross-project functionality.
Examples you can build:
- Campaign pages for launches or pricing updates
- Segment-specific landing pages (mid-market vs. enterprise)
- Variant pages for experimentation
- Event registration pages
You can layer in:
- Custom lead capture forms
- Conditional sections (e.g. messaging by persona)
- Embedded calculators or demos
- Post-event updates (recordings, next steps)
Build one strong, on-brand page and it becomes your internal reference. Future pages inherit structure and styling automatically.
Interactive ROI calculators
Enterprise buyers want to see how the numbers work. You can build an interactive ROI calculator directly into a landing page or microsite and use it to support sales conversations.
For example:
- Inputs: team size, monthly operating costs, expected cost reduction
- Outputs: cost savings, time saved
You can create versions tailored to different buyer segments and embed the calculator directly into an enterprise page or customer hub.
Because it lives in Lovable, updating assumptions or adjusting logic doesn’t require rebuilding the asset. It’s a working tool, not a static attachment, that can be shared with your prospects.
Enablement hubs
Instead of treating launch materials as a collection of files, you can build a structured enablement hub that lives at a single URL.
That hub can include:
- The program overview
- Sales brief and call script
- Prospect-facing one-pagers
- FAQs and objection handling
- Post-call checklist
- Internal coordination notes
You can separate internal and external views and update messaging in one place.
Deck builders that pull from live messaging
Rather than maintaining multiple slide decks for every audience, you can build a web-based deck that adapts based on who’s in the room.
For example:
- A persona selector (CTO, Head of Marketing, Ops lead)
- Case studies that shift based on use case
- Framing that adjusts for technical vs. business buyers
Using cross-project functionality, your deck can pull from a centralized positioning hub. When messaging evolves for a segment, the deck reflects it because it’s referencing the same source.
You can also embed interactive demos, live polls, and input fields directly into the presentation.
Campaign performance dashboards
Lovable can connect to live data sources and render dashboards that stay current.
You can build views that show:
- Pipeline contribution by campaign
- Conversion rates by channel
- MQL → SQL progression
- Performance by segment
Instead of rebuilding reports weekly, you maintain a single shareable dashboard that reflects what’s happening now.
Event landing pages
Event pages don’t have to be static or outsourced.
You can:
- Build the registration page yourself
- Add speaker bios as they’re confirmed
- Embed schedules, maps, or session breakdowns
- Publish recordings and follow-up CTAs after the event
Competitive analysis portals
You can build a centralized competitive intelligence hub that gives GTM teams a shared view of the landscape.
For example:
- Sync competitive mentions from Slack
- Track mention frequency over time by connecting call data
- Surface relevant news by competitor
- Include a lightweight “why we win” cheatsheet
- Log competitive deal outcomes
Over time, patterns in win/loss data become visible and actionable.
Product launch trackers
You can build a shared launch tracker that becomes the operational backbone of a release.
It can include:
- Launch phases and milestones
- Owners and deadlines
- Status tracking (planned, in progress, shipped)
- A stakeholder-facing view for exec visibility
Instead of managing a launch across slides, spreadsheets, and threads, it lives in one system that everyone can reference.
We always love hearing what’s being built on Lovable! Reach out to us with any examples that you’re excited about or questions on where to get started!
