How to Start a Lovable Agency: Build MVPs, Find Clients, and Launch Your Portfolio
Description
🤝 JOIN THE NEXT LIVE BUILD:
Join me and lets build projects together!: https://discord.com/invite/vZxn6wZrDD
💡 NEED PERSONALIZED HELP?
Book a 1-on-1 consultation: https://cal.com/lukasmargerie/60min
In this video, I’ll show you how to build a Lovable.dev service business from scratch — including niche research, app building, portfolio design, and client outreach. We’ll create 3 MVP apps for Airbnb hosts, design a simple portfolio site in Framer, and plan how to get your first real testimonials.
If you’ve been wanting to turn your skills into a real business using AI and no-code tools like Lovable and Framer, this is the perfect place to start.
00:00 - Intro & Business Strategy: From Niche to Service Offering
01:04 - Researching Agencies & Finding Profitable Use Cases
06:37 - Brainstorming Airbnb App Ideas with ChatGPT
10:54 - Building 3 Lovable MVPs for Airbnb Hosts
15:34 - Designing Your Portfolio in Framer (with Templates & CMS)
21:55 - Client Outreach Strategy + Loom Personalization Tips
🛠️ TOOLS USED:
Lovable: https://lovable.dev/?via=lukas
Framer: https://www.framer.com/?via=lukasm
Screenstudio: https://screenstudio.lemonsqueezy.com/?aff=8vBGv
Want to join our next live build session? Join our Discord community and be part of the process! https://discord.com/invite/vZxn6wZrDD
#ux #webdesign #design #figma #aitools #LovableDev
#Framer #NoCode #WebDesign #ai #chatgpt
Join me and lets build projects together!: https://discord.com/invite/vZxn6wZrDD
💡 NEED PERSONALIZED HELP?
Book a 1-on-1 consultation: https://cal.com/lukasmargerie/60min
In this video, I’ll show you how to build a Lovable.dev service business from scratch — including niche research, app building, portfolio design, and client outreach. We’ll create 3 MVP apps for Airbnb hosts, design a simple portfolio site in Framer, and plan how to get your first real testimonials.
If you’ve been wanting to turn your skills into a real business using AI and no-code tools like Lovable and Framer, this is the perfect place to start.
00:00 - Intro & Business Strategy: From Niche to Service Offering
01:04 - Researching Agencies & Finding Profitable Use Cases
06:37 - Brainstorming Airbnb App Ideas with ChatGPT
10:54 - Building 3 Lovable MVPs for Airbnb Hosts
15:34 - Designing Your Portfolio in Framer (with Templates & CMS)
21:55 - Client Outreach Strategy + Loom Personalization Tips
🛠️ TOOLS USED:
Lovable: https://lovable.dev/?via=lukas
Framer: https://www.framer.com/?via=lukasm
Screenstudio: https://screenstudio.lemonsqueezy.com/?aff=8vBGv
Want to join our next live build session? Join our Discord community and be part of the process! https://discord.com/invite/vZxn6wZrDD
#ux #webdesign #design #figma #aitools #LovableDev
#Framer #NoCode #WebDesign #ai #chatgpt
Summary
How to Start a Lovable Agency: Building MVPs, Finding Clients, and Launching Your Portfolio
In this comprehensive guide, Lukas Margerie walks viewers through the complete process of building a successful service business using Lovable.dev and no-code tools. This English-language tutorial covers everything from identifying profitable niches to creating functional MVPs and attracting your first clients.
The video begins with a strategic approach to agency development by researching existing successful agencies like Creme.digital and Digital Scientists. Lukas demonstrates how to analyze their service offerings, client types, and pricing structures to inform your own business model. He emphasizes the importance of identifying a specific niche based on your location and network - using South Florida's Airbnb market as his example.
The core of the tutorial shows how to leverage ChatGPT to brainstorm specific app ideas for your chosen niche. Lukas builds three practical Lovable.dev MVPs for Airbnb hosts: a guest welcome portal with local experience upsells, a cleaner scheduling system, and a financial tracking dashboard. He explains how these sample projects can form the foundation of your portfolio, showcasing your capabilities to potential clients.
For portfolio development, Lukas demonstrates two approaches using Framer: customizing pre-made templates or building from scratch using component libraries like Compa. He shares practical tips for creating a professional-looking agency website that effectively showcases your work samples.
The final section covers client acquisition strategy, emphasizing the importance of starting with your personal network to gather real testimonials. Lukas recommends using Loom to create personalized outreach videos for potential clients, showing how you can customize your solutions to match their branding and specific needs.
This tutorial is perfect for web developers, designers, and entrepreneurs looking to build a service-based business using AI and no-code tools. By following Lukas's step-by-step approach, viewers can create impressive portfolio pieces, establish their agency presence, and begin attracting paying clients in their chosen niche.
Transcript
0:00
hello everyone welcome to today's video
0:02
my name is Lucas and today I'm going to
0:04
show you how we can build a lovable
0:07
service business right from the ground
0:10
up meaning we see other competitors we
0:13
we see what type of services they're
0:15
offering what type of businesses they're
0:17
working with what type of solutions we
0:20
can build and for what type of business
0:22
right that's a a big point right to pick
0:24
our Niche so we're going to be doing
0:25
that then we're going to be building the
0:28
solutions using lovable so we're going
0:29
to be building some three you know MVPs
0:32
or or little solutions that we can kind
0:35
of use in our portfolio right we're
0:38
going to be building our portfolio and
0:40
and yeah that's pretty much it basically
0:42
creating like a little foundation for
0:44
you to use to actually go ahead and look
0:48
for uh clients or look for people that
0:52
need your service when it comes to the
0:54
lovable. deev world right so uh if
0:57
you're interested in this video please
0:59
uh tag along and let's get started so
1:01
some of examples that I've seen recently
1:03
one in particular is this agency called
1:06
cream. digital or how I like to say
1:08
creme. digital um and they help
1:13
businesses scale with AI but I've
1:15
basically discovered them in Twitter
1:17
because um I guess the owner of this
1:20
agency um he was he had like a viral
1:23
tweet one of these days where he was
1:26
talking about he made a lot of money
1:28
with uh building lovable apps so that's
1:31
kind of something that inspired this
1:33
video by the way so I checked out his
1:34
agency um was basically looking at you
1:38
know what he does uh his or their
1:41
solution right what how they work what
1:44
type of clients do they work with um and
1:48
what type of solutions do they build
1:49
right so if you scroll all the way at
1:51
the bottom you can kind of see that they
1:54
they have different use cases ranging
1:56
from frontend development to MVP
1:58
Development building internal tools
2:00
rapid prototyping right so some things
2:03
so these front end development I see
2:05
more as a general you know um retainer
2:10
type of client work that you'll be doing
2:12
after you know the beginning which is
2:14
basically trying to sell clients
2:17
Solutions right you can sell them MVP
2:19
development or internal tools right
2:21
internal tools if we click on this you
2:24
can kind of see that these internal
2:25
tools mean crms right so building crms
2:28
for different types of you know for an
2:30
HR team or for a sales team for example
2:32
or marketing team management tools data
2:35
mapping tools dashboards right all that
2:37
can be all of these that can be built in
2:40
lovable and MVP development would be I
2:43
guess more for um individuals or
2:47
businesses that kind of want to you know
2:50
stretch out a bit and build something
2:52
new right they don't want to pay a you
2:56
know a development team or a expensive
2:59
developer they would rather you know
3:01
create some type of MVP that actually
3:03
works so that they can go ahead and and
3:05
um get some funding to actually pay for
3:08
a developer right so in in cr's case
3:12
they they've created in custom
3:14
marketplaces social apps education apps
3:17
right I guess this is like with courses
3:20
and stuff social apps would
3:23
be some type of notification and posts
3:27
right and financial management apps also
3:30
cool um basically helping people with
3:35
with Banking and lending right
3:37
interesting and um another uh plat
3:42
another agency that I discovered was
3:43
Digital Scientists and they actually
3:45
also do quite similar things they do MVP
3:48
development but they also do Platform
3:50
modernization and Innovation as a
3:53
service and they are not really working
3:55
with lovable but they're more of a
3:58
development team but it's just cool to
4:01
kind of keep in mind uh what type of
4:03
services they provide because you can
4:05
provide an MVP development service for
4:09
you know built with lovable and they
4:11
build and launch in 8 weeks which is
4:13
pretty cool and you can kind of get a
4:17
glimpse of their pricing right so 25k
4:22
75200 and around 200k right so and all
4:26
of the different things so they create
4:27
different use cases and workflows
4:29
personas com complexity app complexity
4:31
Integrations so this is 0 to one which
4:34
is kind of crazy apps and
4:37
ecosystem um so web and mobile um so
4:41
yeah you can go ahead and look at these
4:43
different competitions or or or
4:45
different existing agencies I wouldn't
4:47
call them competition because they're
4:49
pretty big um but that's a great place
4:52
to get started uh to look for that type
4:54
of information now the type the next
4:57
thing that I want to see is what type of
5:00
person or business are these two
5:03
agencies working with right so if we go
5:06
to cremes page and we go to the bottom
5:08
we can see solutions for HR teams for
5:11
sales teams marketing teams startups
5:13
Enterprises right so you have a kind of
5:16
general you know uh field here of
5:19
different types of Industries right
5:21
there's not a specific industry so if
5:24
you go to HR teams we can't really read
5:26
if it's like a marketing HR so this was
5:29
a launch Pop um I guess it's a startup
5:33
right um You can't really see if it's
5:36
like for a specific industry it's more
5:37
for specific teams right so that's also
5:40
important to keep in mind when building
5:42
your U portfolio or agency website right
5:47
and for for Digital Scientists it's more
5:49
we can see here Services Industries
5:51
right Industries healthcare industry
5:54
Logistics public sector right so they
5:57
actually do have specific niches and
5:59
then under each Niche uh specific
6:02
solutions that are you know quite common
6:06
problems to be solved for each for each
6:08
one of these three niches and in my case
6:12
it's um you know I'm I'm just trying out
6:16
this idea of creating an uh a a
6:18
portfolio for lovable and I am located
6:21
in this area in South Florida and if you
6:23
guys know South Florida you can already
6:25
see in the map bunch of beaches you
6:28
think vacation
6:30
there's also a big real estate boom here
6:33
um so you think of vacation and real
6:34
estate you think Airbnb and then when I
6:37
think Airbnb I think of Airbnb owners
6:39
and when I think Airbnb owners I think
6:41
of their problems right I have good
6:43
friends of mine that own airbnbs and
6:45
they have specific problems in terms of
6:47
management for cleaners in terms of um
6:50
communication with their with their um
6:53
tenants um also in terms of upselling
6:56
them something maybe like a service or
6:58
maybe having partner ships with other
7:00
businesses nearby maybe like a
7:02
restaurant that can give um that can you
7:05
know provide some type of affiliate
7:07
program right so these are different
7:09
problems that uh I know are near me and
7:13
in my specific Community you might have
7:17
different things I would just suggest
7:18
you go to Google Maps zoom out a bit and
7:21
kind of brainstorm okay I live in in the
7:24
north uh I live in Europe for example uh
7:28
there's a big farming industry here or
7:30
there's a big wine industry here or
7:32
cheese or I don't know you can uh be
7:36
creative think about your close Network
7:39
as well and maybe family or friends that
7:42
are in a specific industry and you can
7:44
create solutions for them just so that
7:46
you can you know start ahead and getting
7:49
your first uh testimonial or two and if
7:52
you're still stuck with ideas I
7:54
definitely check uh I would I would
7:56
definitely recommend you checking out
8:00
chat GPT right you can use CLA as well
8:03
but I prefer chat GPT because chat GPT
8:06
has like a better you know um it kind of
8:09
remembers your other chats or the
8:11
context of other chats which I like so
8:14
when it comes to brainstorming you know
8:16
in terms of text I prefer chat PT so I
8:19
would use straty PT to just brainstorm a
8:21
little bit more maybe you do have some
8:23
some problems that you might want to
8:25
solve but chat BT can help you in terms
8:28
of thinking um about more little
8:31
solutions that you can add to that to
8:32
your hypothesis right so I I just wrote
8:35
a very you know vague message saying
8:39
what are several web app solutions that
8:41
can be built to help Airbnb owners with
8:44
their business here in Miami so it gave
8:48
me a few ideas cleaner and maintenance
8:51
scheduling app so basically gave me the
8:53
problem and the solution with a key with
8:56
some with some key features that we can
8:57
use so for the problem manager in
8:59
cleaning crews between guest and
9:01
checkouts right um a platform that
9:04
automatically syncs with Airbnb bookings
9:08
uh Auto reminders checklist templates
9:09
that's great right we have not only this
9:11
one but we have a AI power listing
9:14
optimization tools for I don't really
9:16
like this idea so we can skip it Dynamic
9:19
pricing
9:20
dashboard uh we have a welcome box an
9:23
experience upsell portal guest
9:25
communication Hub Smart Lock and more
9:29
right so you can even go on a deeper
9:32
dive so I chose about seven of these to
9:33
do a deeper dive into this and it
9:36
basically provided me with the problem
9:38
solution key features and monetization
9:41
and text stack even with different
9:43
Integrations that we can use right so um
9:47
I ended up
9:48
choosing a few of these I ended up
9:51
choosing um the welcome box and
9:58
the guess communication Hub was one of
10:01
them that I
10:02
made and this one as well the Analytics
10:06
tool and I think that's it but basically
10:10
I was going through all of these reading
10:11
them and what you can do is you can
10:13
create separate prompts for these seven
10:15
ideas based on the following guidelines
10:18
so this link right here if I were to
10:20
open a new tab it basically takes me to
10:23
The Prompt engineering page of The
10:25
Lovable documentation right so it gives
10:30
the reader a good you know amount of
10:33
information in terms of creating a good
10:35
prompt right I give that to chat GPT
10:39
chat GPT basically creates a prompt for
10:42
lovable based on these different ideas
10:44
right so I have three lovable projects
10:46
open here each one with their own
10:49
different project the first one being
10:51
design a guest facing web portal for
10:53
Airbnb hosts to share welcome info and
10:56
upsell local experiences so this is
10:58
basically how it looks like we have home
11:00
we have welcome back we have experiences
11:03
right so this is kind of like a little
11:05
landing page that you can build with
11:07
lovable and use it for your own um or
11:10
for a client's own uh
11:14
Airbnb uh places right you can also put
11:19
these different things so for example
11:21
these are more very touristic places in
11:23
Miami and they're kind of far apart from
11:25
each other but you can actually you know
11:28
maybe even add some functionality to
11:30
make it to put some things here or
11:33
events that are actually closer to the
11:35
to the uh place right so that's one
11:39
place we have the beach food different
11:40
categories we have welcome back where we
11:42
have the check-in rules the wifi rules
11:45
amenities local contact right so that's
11:48
that's really cool the second thing was
11:51
this one called tidy turnover so this is
11:53
more for the for the cleaning um
11:56
management so design a web app that
11:58
helps airbn host automatically schedule
12:01
cleaners and log maintenance issues
12:03
based on guest checkouts right so this
12:06
is something how this is something you
12:09
know like a quick
12:11
little facade it's not really working
12:14
you know these are this is all just
12:15
dummy demo um but basically you can read
12:19
several details you can um schedule
12:21
cleaning there's some things here that
12:23
we might want to add as well that might
12:25
be the next step but just kind of
12:26
showing you what we generated with uh
12:29
based on our Airbnb idea right so the
12:32
next thing is the Air Track one which is
12:35
basically the financial dashboard build
12:37
a web app that tracks Airbnb Revenue
12:39
expenses and helps hosts prepare for tax
12:42
season right so we have dashboard with
12:44
an overview record transaction so we
12:48
have different
12:49
transactions all going to one Central
12:51
dashboard which is here we have our
12:53
different listings right with that shows
12:55
expenses versus income we can click on
12:58
them and kind of save different
13:00
information we have different reports
13:02
that we can export great and give it to
13:05
like an accountant for example so this
13:07
is all great information that or or
13:09
three great apps that we can actually
13:11
build or or use for our portfolio and
13:14
again you know I think the next step
13:17
here would be to you know add some
13:20
special functionality that you want you
13:22
might want to add for example adding
13:25
some some you know some AI chat here for
13:28
example
13:29
that an AI chat that knows everything
13:31
about the specific property and you can
13:34
connect it to open AI right and I I
13:37
would say also is keeping the
13:40
UI uh consistent throughout maybe you
13:43
want to have like a branded these are
13:45
three branded products from you so you
13:47
want to have typography the same
13:50
everywhere color the same everywhere and
13:52
um so that people can see your projects
13:55
and know that you you built
13:57
it now after after adding all of that
14:00
functionality or you know that
14:02
consistent design style throughout your
14:05
apps right which I find very important
14:07
in this case we didn't really do it
14:08
because I just want to show you the
14:10
basics of creating an A A lovable agency
14:14
right but once you do that and by the
14:17
way you can check out my other videos I
14:19
really go deep into adding functionality
14:22
and adding you know Integrations into
14:24
lovable apps so that you can learn that
14:26
as well like things like open AI
14:29
perplexity um web scraping and more
14:32
right so once you do that once you have
14:34
something cool going on I would suggest
14:37
you go back to chat GPT and you can
14:41
gather the three different projects that
14:44
you have and say I want to create an
14:46
agency landing page showcasing the
14:47
following projects so it basically gives
14:49
you gives you structure and then at the
14:52
end what I did is I asked it for a
14:55
prompt for lovable and basically in
14:57
lovable it gave me
14:59
it generated a page which might not be
15:03
the nicest page I don't really like this
15:05
Sarah font or the color so much but it
15:09
still works you can still use it it's
15:11
it's uh I just don't like it because I'm
15:14
more of a designer and I just see
15:16
certain things and I'm like damn I can
15:18
make this look much better and that's
15:20
why I want to also kind of present to
15:22
you to framer I mean most of you might
15:25
know it if not framer is a web uh Web
15:29
building tool with completely no code
15:32
it's all visual right it's very designer
15:34
friendly and you can use templates like
15:36
this this is one an AI agency template
15:39
right this is like a perfect one in this
15:40
case and you can just preview this right
15:44
and you can go through it very nice
15:46
little Navar animation really cool
15:50
sections it's all just one page so
15:53
that's why it's it's uh for free right
15:55
it's it's has a very beautiful design
15:58
pricing section
15:59
testimonials right and you can use
16:01
something like this to add your own
16:03
projects right so we can for example in
16:06
this case instead of using this these
16:08
things we can add screenshots of our
16:11
projects right so that that will be
16:15
another way of basically creating this
16:19
um portfolio page another way of doing
16:21
this is just by doing it from scratch in
16:24
framer so what I can do is I can kind of
16:30
select all of this until the very top
16:33
which is right here copy this go to
16:36
framer open a new page a new file sorry
16:40
um open the different break points
16:42
because we want to have this basically
16:44
responsive and I want to get a text
16:47
element and paste the different text
16:49
here now we have different styles let's
16:53
just uh edit each one to be kind of
16:56
white here right let's go back
16:59
here back let's just edit everything to
17:03
be white so we can see
17:09
it and we might go ahead and make this
17:11
like a dark mode right I like the dark
17:15
mode so we can make this white but maybe
17:18
like 60% perfect there we go so we have
17:20
our structure on the side we can make
17:23
this a little bit
17:26
darker and go ahead and get start
17:28
started with building so let's just make
17:31
this a tad bit darker because I can't
17:33
really tell the difference okay perfect
17:35
so all right this is this is the way to
17:38
do it from scratch we have the hero
17:39
section who we help featured projects
17:41
and a good way of doing this is by using
17:44
plugins right there are free plugins and
17:47
there are paid plugins um I'm first
17:50
going to show you the paid plugins so
17:52
for example there's frame blocks right
17:55
where you log in and you have different
17:57
sections and let's say you want to build
17:58
a a hero section right and we have
18:01
different hero sections and boom we can
18:03
go like this and basically add this just
18:06
replace a text by double clicking and
18:09
you can also replace the image by going
18:11
here and adding an image of your own uh
18:15
interface right that's one way of doing
18:17
it with with these paid components
18:19
another way of doing it is with free
18:22
components so there's compa which is one
18:24
of my favorite component libraries it is
18:27
semi free so that means that there are
18:29
several components here that you can use
18:30
totally for free which is amazing um in
18:34
specific the Navar which is something
18:36
quite annoying to build in framer uh
18:41
because it it takes some time to build
18:43
but they you can actually use it
18:45
completely for free like in this case so
18:47
I'm going to use this Navar then we can
18:49
just go home look at different blocks go
18:52
back here click on hero and choose
18:55
something that we might like for example
18:57
this one and then for example for the
19:00
featured projects we can go ahead and go
19:02
to like maybe
19:04
content right and if I were to go like
19:06
this you see you can we can still use
19:08
this one for free which is great but
19:11
some of them I guess this one for
19:13
example yeah we can't use it if I click
19:15
on it it says upgrade to Pro right but
19:19
there are a lot of things that you can
19:21
use here that are basically for free
19:25
right and it's great and once we add the
19:28
different components here what we can do
19:29
is basically you know we can go ahead
19:32
and add these different texts so these
19:35
are straight from trbt again I would
19:38
totally recommend you guys just make
19:42
sure that everything
19:44
is um correctly
19:47
written
19:50
and let's just grab this put this here
19:53
paste this like this and then we can
19:56
have book a demo for example
20:01
and VI case studies so it's as easy as
20:04
this right if you guys need help
20:06
learning framer I have a bunch of good
20:08
content about learning framer I actually
20:10
have a framer um a framer course that
20:14
you can basically learn the the
20:16
interface and know exactly what you're
20:18
doing right so this next one is who we
20:23
help so it's just
20:25
basically filling out the gap and making
20:29
sure that
20:31
everything
20:33
is set and ready
20:37
to ready to be you know built so after a
20:43
few minutes of you know touching up the
20:47
design based on these different
20:49
components you know some of these are
20:51
going to be good some of them aren't
20:54
right we can kind of see that we have
20:57
these three different projects right
20:58
right so the design is kind of finished
21:00
let's just you know let's just say that
21:03
it is I know that it's just uh it's not
21:05
finished but let's say that you finish
21:07
your branding you put your logo right
21:09
you add your colors your your font
21:11
whatever um now what we want to do is we
21:13
just want to you know create these
21:15
different portfolio pages so I would
21:18
recommend using CMS for this right and
21:20
then in CMS you kind of build like a
21:21
template page for each one of these and
21:24
you can basically just link them to your
21:27
projects over here to these different
21:29
preview URLs uh for potential clients to
21:34
see and once you're convinced with your
21:36
portfolio you let's say that you put it
21:38
in your custom domain and everything you
21:40
want to start
21:41
getting traffic you want to start
21:43
getting actual testimonials right like I
21:45
said I have Airbnb owners that own
21:48
different properties right they have
21:50
real um tenants there they have real
21:53
people coming in and booking they do
21:55
have these real problems so I would go
21:57
to them first kind of test the solution
22:00
for free for them just to try it out
22:03
gather some testimonials and then using
22:06
a tool like Loom so I use this tool on a
22:08
daily basis um for you know talking to
22:13
potential clients for talking you know
22:16
uh talking to my community and recording
22:17
this Loom is a great platform for this
22:20
and I would use Loom and I would
22:21
basically create a list of different
22:24
Airbnb uh Airbnb owners that you can
22:27
contact in your local area and basically
22:31
provide them with a uh solution right
22:34
say hey my name is Lucas I saw that you
22:36
own these properties over here I would
22:38
love to present to you my product and
22:41
with lovable it's great because you can
22:43
basically
22:44
change uh The Branding of here so let's
22:46
say that um you can make if they have
22:49
like a specific logo you can add it at
22:51
the bottom um if they have a specific
22:54
brand color you can also add it to your
22:56
product let's say that it's going to be
22:57
red you can basically just edit certain
23:00
things to be red right if we want to
23:02
make this um a specific color we can do
23:05
so right we can even make it Pink if we
23:07
wanted to right so these are the
23:10
different things that you can do
23:12
basically recording a loom very
23:14
personalized email attached with that
23:17
Loom so that they can open it and kind
23:18
of read or or see what your solution is
23:21
about and as you start getting
23:23
testimonial clients with your friends or
23:26
your family friends or your close
23:28
Network start doing this and start
23:31
getting actual um actual clients so yeah
23:35
that's basically it in a nutshell we
23:36
created three different apps today we
23:37
created a quick little portfolio but um
23:40
basically just use this as a guide of
23:43
how you can you know of a good guide of
23:45
how you can get started right um and
23:47
yeah if you have any questions about any
23:50
particular step in this process please
23:52
let me know in the comments below I'd be
23:54
happy to to hear about that and yeah let
23:56
me know if you if you guys actually
23:57
built something thing for specific Niche
24:00
I'd love to know if you do please join
24:02
my community we're very active we meet
24:04
up um every week so uh yeah guys hope
24:08
you have a wonderful weekend and see you
24:11
next time bye-bye