Sales Attribution Dashboard

This template is a single-page marketing attribution dashboard that answers one question: which channel gets credit for the sale? Flip between first touch, linear and last touch models and watch every panel recompute in a smooth, staggered wave. The core data-integrity rule holds throughout: total revenue, conversions and ROAS are identical under every model, only the split between channels moves.

It ships with a full quarter of realistic demo data: 12,500 conversions and $2.30M in sales across paid search, paid social, email, organic, display, referral and direct. Credit is derived from a library of multi-touch conversion journeys, so the numbers behave the way real attribution data does, including unpaid channels that carry zero media spend.

The layout is a paper-light bento grid: a fixed-length revenue rail whose segments slide past each other as the model changes, KPI tiles, a contribution waterfall, a spend vs return chart with modeled saturation curves, a conversion path breakdown and a sortable channel table. Light and dark themes are both included, and reduced-motion preferences are respected.

There is no login and no backend: the whole dashboard is public and driven by one editable demo data module, which makes it ideal as a showcase piece, a stakeholder walkthrough or a starting point for your own analytics build.

Best use cases

Attribution model education

Walk a room through first touch, linear and last touch on live data. Because the total never changes, the conversation stays focused on the one thing that does: how credit splits across channels.

Executive and client reporting

Replace static slides with an interactive page. KPI tiles, the revenue rail and the channel table give a complete quarterly picture, and the insight lines translate the shifts into plain language.

Dashboard prototyping

Use it as a front-end mockup for the analytics product you actually plan to build. The panel patterns, transitions and table interactions are production-quality starting points.

Showcase and portfolio piece

The animated transitions, custom charts and editorial design make it a strong demonstration of what a hand-built dashboard can look like compared to off-the-shelf BI.

Getting started

Step 1: Remix this template

Click "Remix" to create your copy. You get a working attribution dashboard with a full quarter of demo data you can explore immediately.

Step 2: Familiarize yourself with the project

Go to User > Settings > Knowledge, and read what's under "Project knowledge" to understand the intended architecture and access control model. You can also ask Lovable in the chat for more details.

Step 3: Customize your brand

Swap the palette, fonts and accent color to match your identity. The design runs on a small set of tokens, so restyling the whole dashboard is quick.

Step 4: Add your channel data

Replace the demo quarter with your own channels, spend, revenue and conversion journeys. Everything on the page, from the rail to the table, recomputes from that single source.

Step 5: Present it to stakeholders

Use the model toggle live in meetings to show why channel credit is a modeling choice, not a fact. The insight lines and tooltips do the explaining for you.

Step 6: Go live

Deploy with one click and share the link. No accounts are needed to view it, and Lovable handles hosting and performance.

Step 7: Iterate and make it yours

Continue building: wire it to real data, add models, or extend the panels to suit your team's exact reporting needs.

Conclusion

This dashboard works for marketers, analysts and founders who need to explain or explore attribution without spinning up a BI tool. You get three attribution models, animated transitions, six coordinated panels and a constant-total guarantee in a template you can deploy in minutes. Whether you are educating stakeholders, prototyping a reporting layer or showcasing visual craft, it replaces the static slide deck with something people can actually touch.