How He Bootstrapped a $5M ARR Education Platform (In 90 Days)

Rafael built his AI education platform in 90 days on Lovable. Last year it did ~$5M. This year they're targeting $20M - with zero VC funding, 40 salespeople, and three people on product. He and CEO Lucas break down how they sell to 2,000 Brazilian companies with 100% inbound, why customers pay 12 months upfront, and why distribution matters more than the product.

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0:00 Intro
01:29 The numbers: $5M, 2,000 companies
02:38 Inside the platform
05:49 What people are actually building
07:16 Rafael and Lucas's backgrounds
08:38 Bootstrapped, profitable, paid 12 months upfront
10:19 The Instagram strategy behind 100% inbound
12:26 What's next

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